• The fashion industry needs a change. Thuja combines the quality of organic cotton with the innovation of natural dyes to create sustainable garments that respect your skin and the Planet.

The colors of nature

  • The problem

    The industrial dyeing process is one of the most polluting and has a high environmental footprint. The three main problems concern the use of chemicals, the use of non-renewable energy and the consumption of large volumes of water.

  • Our Solution

    The vegetable and mineral dyes come from renewable sources that can be replenished in a responsible way and are fixed through auxiliaries of natural origin, non-toxic for the skin and for the Planet.

  • Madder Purple

    Madder is one of the best known among perennials for coloring fabrics in a natural way. The name "madder of the dyers" is due to the color called "adrianople red" obtained from its roots.

  • Pomegranate Gray

    The pomegranate is a berry with a very robust consistency, with a very hard skin from which colors ranging from gray to ocher yellow are obtained, a shade of yellow typically used in Arab tapestries.

  • Onion Yellow

    The onion is the bulb of a herbaceous plant native to western Asia. The color, which is obtained from the external tunics, varies from yellow-brown to red.

  • Red Herculaneum

    Rosso Ercolano is a very ancient natural land, whose origins date back to Roman times. Used in the murals of Pompeii, it is also known as "Pompeian red".

  • Brentonico Green

    It is a land coming from the Verona area and like other green lands, it was used above all during the Middle Ages and the Renaissance where it was reserved for the nobles.

  • Natural

    The natural color of the cotton fabric is a white tending to beige, not the classic optical white obtained by chemical processes.



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You'll wear Thuja t-shirts thousands of times - it's basic, soft and... 



Thuja sweatpants are made for you to relax with a super soft... 

Find out how we create our innovative garments

Scan the QR Code on the Maintenance label of your Thuja garment to access the production passport

  • Organic agriculture

    -90% water usage

  • Natural dyes

    -50% Use of water

  • Organic agriculture

    -94% CO2 emissions

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Why Thuja

Thuja was born under the banner of innovation and sustainability, from the need for a change in the face of the disfigurement of the environment, social discrimination and the disappearance of the true "Made in Italy". Organic fibers, natural dyes and crafts are the three basic ingredients of Thuja garments.

Discover Thuja

Touch our garments first-hand

Discover our Showroom in Forte dei Marmi and our retailers in Italy and Europe, in these locations you can try on thuja garments and touch the quality of the materials and our workforce.

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