Ethical Newsletter 🌱 N. 1

Here we are at our first Ethical Newsletter! Why Ethical? Well ... Thuja is an ethical antidote, we want to be aware of our environmental impact and act accordingly to improve our relationship with the planet.

Read on, discover the topics we offer you this month!

Before starting, however, we want to introduce you to the 5 points in which the newsletter is structured. Let's see them together.

  • WHO the hero who inspires us to act
  • WHEN the appointments of the month to celebrate the planet
  • WHERE places and projects that try to make our world greener
  • WHAT information to be aware of our environmental impact
  • LIKE small daily actions to make the Earth a greener place

Person of the month

Patrick Kilonzo Mwalua. The hero who brings water to the wild animals of Africa!

His story begins in November 2016, when Mwalua decides to rent a truck, get behind the wheel and drive for hours, several times a week, to bring water to animals.
Our hero lives in a very remote area of ​​Kenya, a village of about 2,500 people spread over a large area. The effects of climate change are clearly visible to him: for example, the rains are no longer cyclical and do not respect the seasons and there are some years in which it does not rain at all. Heat and drought are a problem not only for people, but also for animals. Mwalua tells how he was struck by the scene of a buffalo sniffing an empty pool of water. So with what little money he had, he rented a truck to transport water. Only later, after the news also reached other continents, did the donations allow him to buy his own truck. Now bringing water to animals has become a daily routine for him.

In addition to transporting water, it also built dams to create pools for rainwater to accumulate and installed solar-powered pumps to pump water to animals many kilometers away.

The dates of the Earth

The dates of this month have now passed, but we still want to give you more information. The Earth is celebrated every day and not only on dedicated days!

World Environment Day _ 5 June
< br> World Environment Day was proclaimed in 1972 by the United Nations General Assembly and was celebrated for the first time in 1974, with the slogan Only One Earth.

This year the theme is the "Restoration of Ecosystems", with the aim of preventing, stopping and reversing the damage inflicted on the planet's ecosystems, trying to move from the exploitation of nature to its healing . But there is more. The Day of June 5, 2021 officially launched the United Nations Decade for Ecosystem Restoration, introduced with the global mission to revive billions of hectares, from forests to farmland, from mountain tops to the depths of the sea.
Are you wondering what the United Nations Decade on Ecosystem Restoration is?
It is a call for the protection and revitalization of ecosystems around the world, for the benefit of people and nature. It aims to stop ecosystem degradation and restore them to achieve global goals. Only with healthy ecosystems can we improve people's livelihoods, fight climate change and stop the collapse of biodiversity.

But it doesn't stop there! You too can take part in the restoration! Find out how to participate in the United Nations Decade on Ecosystem Restoration at the following link

World Oceans Day _ June 8

World Water Day is an anniversary established by the United Nations in 1992, scheduled for of the directives of Agenda 21, a result of the Rio conference, and was officially recognized by the United Nations in 2008.

Why do we need to worry about the oceans?
Because our future is linked to their state of health. The ocean is the largest biosphere and the most important climate regulator on the planet: it covers 70% of the earth's surface and absorbs 25% of all CO2 emissions and 90% of heat; it generates 50% of the oxygen we breathe and is also the largest carbon sink on the planet. But its resilience is not infinite and we cannot expect it to endlessly absorb the effects of unsustainable human activities. Suffice it to say that around 60% of the world's major marine ecosystems have been degraded or are being used unsustainably.
This year's theme is " Life & Livelihoods " or Life and Means of Subsistence. In addition to dealing with safeguard policies, the goal of the day of 2021 is also to raise awareness of the wrong daily habits regarding the disposal of waste or the massive consumption of fish.

Are you curious to know more? Follow us on social networks and we will see together what we can do to keep our seas and oceans clean

The oases of the future

Would you like to live in a "forest city"? What if we told you it will be possible?

Tengah is under construction in Singapore. The city has 5 districts all characterized by the large presence of greenery, an element from which the nickname of "forest city" comes. The presence of nature is thought of in relation to the use of green spaces and the connection between future inhabitants: for example, a space for community agriculture and gardening in the Plantation district also acts as a connecting path between the neighborhoods. There is also a forest amphitheater and water bodies, all accessible via community farms, but the most striking feature is the ecological corridor that runs through the city center providing a safe passage for wildlife and a recreational space for residents. t12>

With all this green, who still wants to use the car? Even where they are allowed, it is always better to be able to walk or cycle while enjoying the plants and wildlife!

Do you think about it? Nature is completely integrated into life in the city! But there is more ...

The city is designed as an intelligent and sustainable city, in order to meet the ecological objectives set. Using computer simulations, buildings and fenced areas are designed to optimize wind flow and minimize heat, while smart lights automatically turn off in unoccupied areas to reduce energy consumption. Automated waste collection is also planned.

We have a lot to learn from Tengah, but Tengah has learned a lot from other cities…

In this month we will also talk about some sustainable solutions adopted in the various cities of the world.Do you already know some of them?

Unsustainable news

Did you know that the fashion industry is among the most polluting in the world?

You probably didn't notice it, but you must know that the way you shop, the choice of clothes and above all the end you make to the clothes you no longer use, have an incredible impact on the planet

Compared to fifty years ago, the purchase of clothing has tripled: we are buying more and more clothes at an ever faster pace to keep up with "fashion". Those who produce the garments want to offer products in the shortest possible time, so you have clothes at reduced prices and of poor quality, worked using tools and pollutants, by underpaid and exploited workers. Given the short time of the "seasons" of fashion, the garments are used for a short period of time, only to be forgotten in the closet or even worse thrown away without being recycled.

It is important to understand that the impact on the environment is determined by all the life stages of the clothes and not just the final part of non-use and non-recycling.

Let's see some numbers together! The fashion industry contributes: 20% of the global waste of water, 10% of carbon dioxide emissions, 24% of the use of insecticides, 11% of the use of pesticides.
But it doesn't stop there ... 85% of clothing ends up in landfills and only 1% of clothing is recycled or regenerated. Following various analyzes, it was found that 35% of the microplastics present in water derive from the textile and fashion industry, while the United Nations estimated that between 80% and 90% of the water used in this production chain it is reintroduced into the system without checking its state of health.

And here we stop.
Let's see what we can do instead.

Actions to become greener

Today's is not a real action, rather a suggestion.

Awareness of what you buy is the first step for a greener lifestyle. Always inquire about the material with which your clothes are made, who produces them, where they come from, ... in short, their "ecological footprint".

Organic cotton

Organic cotton is grown without toxic pesticides and synthetic fertilizers that destroy the environment and leave a great mark on biodiversity. Furthermore, organic cotton crops are not genetically modified.

A study conducted by the Textile Exchange on the life cycle of organic cotton compared to standard cotton has shown that its production from sowing the seed to packing the cotton is much more sustainable, with a reduced impact on the environment: it does not damage water quality and biodiversity as much as standard cotton and affects acidification and global warming less .

Some of the compounds found in traditionally used pesticides are known carcinogens and affect not only cotton workers, but also all those who wear clothes. All toxic dyes, pesticides, insecticides and fertilizers used during production can be absorbed by our skin while wearing our clothes. So organic cotton is better for our health and it is also hypoallergenic.

Already these small aspects make the difference, both for our health and for that of our 'environment.Look carefully at the composition of the garments you buy and reflect on their environmental impact!

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