The fashion industry needs a change. Thuja combines the quality of organic cotton with the innovation of natural dyes to create sustainable garments that respect your skin and the Planet.
The colors of nature
The industrial dyeing process is one of the most polluting and has a high environmental footprint. The three main problems concern the use of chemicals, the use of non-renewable energy and the consumption of large volumes of water.
The vegetable and mineral dyes come from renewable sources that can be replenished in a responsible way and are fixed through auxiliaries of natural origin, non-toxic for the skin and for the Planet.
Find out how we create our innovative garments
Scan the QR Code on the Maintenance label of your Thuja garment to access the production passport
Thuja was born under the banner of innovation and sustainability, from the need for a change in the face of the disfigurement of the environment, social discrimination and the disappearance of the true "Made in Italy". Organic fibers, natural dyes and crafts are the three basic ingredients of Thuja garments.
-90% water usage
-50% Use of water
- 94% CO2 emissions
Touch our garments first-hand
Discover our Showroom in Forte dei Marmi and our retailers in Italy and Europe, in these locations you can try on thuja garments and touch the quality of the materials and our workforce.