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The fashion industry needs a change. Thuja combines the quality of organic cotton with the innovation of natural dyes to create sustainable garments that respect your skin and the Planet.
Organic Sweatshirt Herculaneum Red
Organic Trousers Onion Yellow
Organic T-Shirt Brentonico Green
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Organic Sweatshirt Pomegranate Gray
Regular price $204.00 USDRegular priceUnit price per -
Organic Trousers Pomegranate Gray
Regular price $165.00 USDRegular priceUnit price per -
Organic Trousers Madder Violet
Regular price $165.00 USDRegular priceUnit price per -
Natural Organic Trousers
Regular price $165.00 USDRegular priceUnit price per
The colors of nature
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The problem
The industrial dyeing process is one of the most polluting and has a high environmental footprint. The three main problems concern the use of chemicals, the use of non-renewable energy and the consumption of large volumes of water.
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Our Solution
The vegetable and mineral dyes come from renewable sources that can be replenished in a responsible way and are fixed through auxiliaries of natural origin, non-toxic for the skin and for the Planet.

Sweatshirts
Here is our interpretation of the sweatshirt. We decided to define a...
Find out how we create our innovative garments
Scan the QR Code on the Maintenance label of your Thuja garment to access the production passport

Why Thuja
Thuja was born under the banner of innovation and sustainability, from the need for a change in the face of the disfigurement of the environment, social discrimination and the disappearance of the true "Made in Italy". Organic fibers, natural dyes and crafts are the three basic ingredients of Thuja garments.

Touch our garments first-hand
Discover our Showroom in Forte dei Marmi and our retailers in Italy and Europe, in these locations you can try on thuja garments and touch the quality of the materials and our workforce.